Hurtwood
 

This Isn’t About Us

books new business marketing campaign
books new business marketing campaign
books- new- business- marketing- campaign
books new business marketing campaign

Brewin Dolphin

Outline

Boutique branding agency Wreyford commissioned us to produce a book for leading wealth manager Brewin Dolphin. They wanted to find new clients, strike up conversations and unlock new relationships. Hard-backed rather than a throwaway brochure, the book was designed to package the firm’s message in a format that people would struggle to discard.

Challenge

How can you make a book to the highest standards in an edition of 10,000 to a tightly controlled budget? We balanced paper sizes and binding formats to produce a slim volume that wasn’t overwhelmed by its cover and kept to a strict budget.

Details

  • 32 pages in the traditional ‘Royal’ size portrait format of 235x156mm, using thin (2mm) cover boards.
  • Printed on Mohawk 148g and fully bound in grey linen.
  • Matt blue foil blocked text and company logo to the cover.
  • Read our guest blog by Nick Portet, creative director Wreyford.