UsTwo Auto lead the way in software for vehicle and driving automation. They have gathered huge amounts of research and data and took the bold decision to present this not only in downloadable PDF but also as a book. Designed to be presented to their most important or influential clients, it was vital that this was well-made, high quality, authoritative and impactful.
Beyond a clear budget and timescale, our brief was for a landscape format but flexible about every other detail. Crucially, with over 500 pages the book needed to be in a size ratio that could use the paper efficiently and with a basis weight that would make it manageable (too heavy a sheet can put huge strain on the binding of a landscape book). Extreme variations in source material – from stock photography to screen grabs and from selected colour swatches to colours embedded within EPS files – called for extensive pre-press work to increase resolution and prevent dull, flat printed colours. Consistency was the key.