Just like a fish can’t survive out of water, people can’t live without brands. They are as old as civilisation itself: a human universal.
Brands can encourage us to dream bigger. They can make our best ideas spring to life. They can help us make sense of the world. Some even taste delicious. Sadly, there are a lot of average brands out there: the general quality of the water we’re swimming in isn’t great. And that’s why this book exists.
19.5 x 15 cm, portrait.
Printed on uncoated paper, thread-sewn and case-bound with Colorplan endpapers and coloured head and tail bands. The cover is blocked in a black gloss foil over a printed text.
Nick Liddell is a brand strategist with over 20 years’ experience. He began his career at Interbrand, where he led the brand valuation practice and Nick subsequently spearheaded the consultancy teams at Clear M&C Saatchi, Dragon Rouge and The Clearing. He is a member of the UK Superbrands Council, as well as a regular conference speaker, contributor to marketing publications and author of two other books on business, branding and sustainability: Business is Beautiful and Wild Thinking.
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