say cheeeeese is the first book in our exciting new collaboration with the Chisenhale Gallery in London. As an artist-led gallery, Chisenhale has long enjoyed a reputation as a supporter and discoverer of new and exciting talent and now Hurtwood and Chisenhale have teamed up to publish new work under the Hurtwood and Chisenhale Editions imprint.
It can be difficult to publish a book. There are many different and often competing constituencies in the process as we attempt to bring an idea into the reality of a book. In the end, publishing means books in shops and on shelves and that means hitting distribution deadlines. The trick is never to allow deadlines to force bad artistic decisions. It’s an experience that recognises a bad decision.
We sit at an interesting intersection between publishing, production and art. We are able to listen to the artist and ensure the needs and desires for the colour, look and feel of the book are properly and effectively translated into the production values. Our publishing and distribution experience means the books will appear on sale around the world.
As for the final result, I can’t put it better than Rachel herself: Thank you for helping me create something which feels like a sincere reflection of me as a person and an artist. I’m so thankful for what you’ve given of yourselves to this project, and I’m very proud to call this my first book.