Hurtwood
 

James Rosenquist : Visualising the Sixties

Galerie Thaddaeus Ropac

Outline

James Rosenquist (29/11/33 – 31/03/17) was well known in the 60s as a leading American Pop artist. Like his contemporaries, Rosenquist’s background in commercial art deeply influenced his early career and this exhibition contained works and notes from this crucial early period showing how, calling on his experience as a billboard painter, he culled imagery from print advertisements, photographs, and popular periodicals and recombined these to create mysterious and bold compositions.

Challenge

There’s always time pressure with exhibition books because the original work usually arrives too close to the opening to be helpful when proofing the book.This was true here but, because the final selection of works for the exhibition was made in good time, our designer (Billie Temple) was able to design the book in good time. Because the works arrived too late to be judged against proofs we opted to proof on screen before running physical proofs. These were checked by the curator before sending on to the artist’s studio in New York.

Very importantly, we developed a joint language around colour comments that allowed us to make changes based on phrases like ‘slightly less’ or ‘too warm’ to enable us to change images in an accurate and predictable way.

The book was delivered on time and on budget and was much-liked by the Studio.

The Details

  • Production: all pre-press, colour, and print management in house at Hurtwood.
  • Design : Billie Temple
  • Size: 300 x 245 mm portrait
  • Printed endpapers
  • Binding: Smyth sewn for durability, quality, and lay-flat pages.
  • Hardcover printed paper over boards, silk laminated with white UV printing to the front.
  • Foil stamped title on the slim elegant spine
  • Elegant head and tail bands
  • Three throwout pages for added drama.
  • On sale at Thaddaeus Ropac Gallerie