Outline
The Glacialis cook book was created by Carter Wong Design for Norebo, a deep-sea trawling company. As part of their marketing strategy, they wanted to make a small and attractive cook book highlighting recipes using the fish they catch and illustrating the nutritious benefits of fish as part of a balanced diet. They commissioned Carter Wong Design to design and develop the project with a view to sending it to important clients and visitors to their shows around the world.
Challenge
The photography was beautiful and the content captivating but there wasn’t much of it. The client wanted the cook book to be hard back partly because it conveys gravitas to a project but also because they wanted the book to be used in the kitchen and a sewn, hard back book has a longer life under hard working conditions.
However, binding slim hard back books is very difficult to do well, mainly because the thickness of the boards can dwarf the pages of text making the book look odd – like it’s a child in an adults overcoat. Our solution to this was to make a book that was centre sewn, so in effect a single section and make it self-ends which means that the endpapers are actually the first page of text. Combined with a slim 1mm grey board under the cloth and we have a sturdy, yet slim and elegant book. Well made and able to offer decades of sterling and helpful work in the kitchen.
